Reader, ever feel like your entire business runs on back-to-back Zoom calls?

I had an eye-opening conversation last week that I just had to share with you.

I’m writing this from a cozy café in Barcelona (where I used to live pre-COVID – wild how time flies!!), and I was reflecting on a discovery call that sparked an important realization about a trap so many of us fall into:

We accidentally make calls the cornerstone of our client experience.

When you’re starting out, calls feel like the most natural way to deliver value.

You want to be available, helpful, and hands-on. I get it.

But what happens? Your calendar fills up, your energy drains, and scaling starts to feel impossible.

The good news? You don’t have to burn everything down or completely eliminate calls.

Instead, try this perspective shift:

Make calls your last resort, not your first response.

The key is creating multiple touch-points before a call becomes necessary:

👉 A robust welcome sequence that sets clear expectations

👉 A client portal for streamlined communication

👉 Strategic forms that capture exactly what you need to know

👉 Loom videos for detailed explanations

👉 Voice notes for quick questions

Think about it... When you hire someone, you follow their process, right?

You don’t question why a brand designer has specific touchpoints – you trust their system.

Your clients will do the same when you have clear expectations and multiple ways to connect.

What’s one way you could reduce calls in your business while actually improving your client experience?

I’d love to hear your thoughts.

Happy holidays,

🧡 sam